Logo Design Brief 0% complete
01Your business
Business name as it should appear in the logo *
Spelling, capitalisation, and spacing matter. We set it exactly as you write it.
Required. Please enter the business name.
Tagline
Only if you want it in or near the logo. Leave blank if none.
What do you do? *
2-3 plain sentences. Explain it like you would to a neighbour, not an investor.
Required. Please describe your business.
What makes you different from competitors?
One honest sentence. "Better quality" doesn't count.
Where will this business be in 5 years?
02Your audience
Who is your ideal customer? *
Age range, location, income level, and what they care about.
Required. Please describe your ideal customer.
When they see your logo, what should they instantly assume?
Select the closest fit.
Premium and exclusive
Friendly and affordable
Cutting-edge tech
Trustworthy and established
Creative and bold
Calm and caring
Playful and fun
Luxurious and high-end
03The feeling
This is the most important section. Great logos are designed around a single feeling, not a list of features.
"When people see this logo, they should feel ___." *
One or two words: safe, excited, curious, luxurious, welcome, impressed...
Required. Please complete this sentence.
Personality sliders *
Drag each slider to where your brand sits between the two extremes.
If your brand were a person, who would it be?
A celebrity, a character, or a description: "a sharp young consultant," "a warm grandmother who bakes."
04Taste calibration
Three logos you love, and why *
Any brands, any industry. The "why" matters more than the "what". It tells us your taste.
Required. Please share at least 2 logos you love.
Logo styles you dislike *
Select all that you'd hate to see representing your brand.
Mascots
Badges / crests
Script fonts
Heavy gradients
Text-only
3D / glossy
Overly minimal
Cartoonish
Generic symbols
Vintage / retro
Too many colors
Drop shadows / glows
Your top 2-3 competitors
Website or logo URLs so we deliberately look different from them.
05Practical constraints
Industry / sector
Color direction
Tap any colors you're drawn to. Leave blank and we'll propose based on your answers above.
Colors to avoid
Tap any colors you want us to stay away from.
Where will this logo live? *
Select all that apply. This affects how much detail the mark can carry.
Website / app
Social media
Business cards
Signage / storefront
Product packaging
Vehicle branding
Embroidery / merch
Presentations
Required. Please select at least one.
Logo style preference
Select any that appeal, or choose "recommend for me."
Nexus
Wordmark
Google, FedEx, Visa
IBM
Lettermark
IBM, HBO, CNN
Apex
Combination
Adidas, Lacoste, Puma
Abstract Mark
Nike, Pepsi, Mastercard
EST 1998
Emblem / Badge
Starbucks, Harley, NFL
LV
Monogram
LV, YSL, Chanel
Mascot
KFC, Michelin, MailChimp
Geometric Mark
Stripe, Linear, Figma
B
Initial / Letterform
Dropbox, Beats, Behance
Ex
Negative Space
FedEx arrow, Amazon
VINTAGE
Vintage / Retro
Jack Daniels, Filson
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Recommend for me
Based on my answers
Anything that MUST appear
Established year, a specific symbol, a cultural or religious element, Spanish version...
Anything that must NEVER appear
06Final thoughts
Is there a logo idea already in your head?
Describe it even badly. Hiding it wastes a revision round. We might build it, or show it beside alternatives.
07Where to send the concepts
Your name *
Required.
Email address *
Required.
WhatsApp / phone
How did you find us?

Your brief is sent directly to our design team. We respond to every submission. No automated replies.

Brief received

Thank you.

Your logo brief is with our design team. Here is exactly what happens next.

📬
Confirmation email sent
Check your inbox. We have confirmed receipt of your brief.
✦
Concepts in 24 hours
Initial logo directions drawn from your brief and taste calibration.
💬
We may reach out
If we need any clarification before starting, we will contact you on WhatsApp or email.
Questions? Reach us at support@binate.ai
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