Website Design Brief 0% complete
01Your business
Business name *
Required.
What do you do? *
2-3 plain sentences. What you offer, who you serve, and where.
Required.
What is the website's primary job? *
One main goal. Everything on the site will be built toward this.
Generate leads
Sell products
Book appointments
Build credibility
Drive footfall
Showcase portfolio
Recruit talent
Client portal
When a visitor lands, the ONE action you want them to take *
e.g. "Book a free consultation", "Add to cart", "Call us now"
Required.
Who is your ideal visitor? *
Age, location, income, device they use, what they search for.
Required.
Current website (if any)
02Platform
This section decides your technology. Answer honestly - a wrong platform choice is the most expensive mistake in website projects.
Will you update the content yourself? *
Yes, regularly
Occasionally
Rarely
No, I will call you
Are you selling online? *
Not selling online
Yes, our own products
Yes, marketplace model
Digital products / subscriptions
Important: A marketplace where multiple vendors sell is a software product, not a standard website. This requires a separate scope, a different timeline, and custom pricing. We will flag this and requote accordingly.
Do you need an admin panel or user logins?
This significantly changes the scope - be honest.
No, just a website
User accounts
Admin panel
Customer dashboard
Booking system
Software integrations
Heads up: Admin panels, user logins, and dashboards are web applications, not standard websites. We will scope this separately with custom pricing.
03Pages & content
Which pages do you need? *
Select all. We will refine the list with you.
Home
About us
Services
Service detail pages
Portfolio / Work
Case studies
Team / People
Blog / News
Products
Product detail
Pricing
FAQ
Testimonials
Contact
Book / Schedule
Careers
Legal / Privacy
Gallery
Events
Store / Shop
Text content status *
Ready, I will supply it
Rough notes, please polish
Write it from scratch
Mix of both
Photo / image status
Professional photos
Phone photos
Use stock photos
Mix
Graphics only
If e-commerce: product information
Leave blank if not an online store.
04Features
Select every feature you need. Each one affects the timeline and price - be honest about what is genuinely required on day one.
✉️
Contact form
Email submissions with spam protection
💬
WhatsApp button
Floating click-to-chat link
📍
Google Maps
Embedded location / directions
📅
Online booking
Appointment or slot scheduling
📝
Blog / news
Client-editable article section
📬
Newsletter signup
Email list capture with Mailchimp or similar
💭
Live chat
Real-time visitor messaging widget
💳
Online payments
Stripe, PayPal, or other gateway
⭐
Reviews / ratings
Customer testimonials or star ratings
🖼️
Filterable portfolio
Gallery with category filtering
🌐
Multi-language
English + Spanish or other languages
📱
Social media feed
Instagram or Facebook posts on site
🔍
Search
Site-wide search for content or products
📊
Analytics
Google Analytics + conversion events
🚀
SEO optimization
Meta tags, sitemap, structured data
🎬
Video content
Background video or embedded player
Any integrations with other software?
CRM, ERP, WhatsApp API, payment gateway, booking system, government portal, etc.
05Design taste
Visual style direction *
Select up to 2. This is the starting direction - not a rigid constraint.
Clean & minimal
Apple, Linear, Stripe
Bold & high-tech
Vercel, Framer, Raycast
Corporate & trustworthy
McKinsey, Deloitte, EY
Warm & friendly
Notion, Loom, Duolingo
BOUTIQUE
Premium & luxury
Loro Piana, Rolls Royce
Creative & editorial
Awwwards, It's Nice That
Three websites you love - and why *
Any industry. The "why" matters more than the website - it tells us your taste and what we should aim for.
Required - please share at least 2 websites you love.
Competitor websites
2-3 competitor URLs so we design something clearly different from them.
Anything you hate in websites
Autoplay video/sound
Pop-ups
Cluttered layouts
Excessive animations
Generic stock photos
Dark backgrounds
Light backgrounds
Carousels / sliders
Parallax effects
Chat widgets
Too many colors
Too much text
Color direction
Tap any colors you are drawn to for the website. Leave blank and we will derive from your brand sheet.
Neutrals
Warm tones
Cool tones
Premium & accent
06Technical
Domain status
We own it
Need to buy one
Replacing existing site
Not sure
Are you currently found on Google?
Yes, ranking well
Yes, but need improvement
Not really found yet
New business, starting fresh
Google Business Profile
Yes, active
Yes but not managed
No, not set up yet
Target launch timeline
2w
ASAP
1m
1 month
2-3m
2-3 months
...
Flexible
Do you have a logo?
Yes
No
I Need a Logo
Anything that must appear on the site
Certifications, partner logos, awards, regulatory disclaimers, Spanish version requirement...
07Final thoughts
Describe your dream website in 3 sentences
Imagine it is live and performing perfectly. What does it look like, what is it doing for your business?
Your biggest concern about this project
Costs, timeline, quality, past bad experiences - say it. We would rather know now.
Anything else we should know
08Where to send the concept
Your name *
Required.
Email address *
Required.
WhatsApp / phone
Your role at the company
Owner / Founder
Marketing Manager
Operations Manager
IT / Technical
Other
Are you the final decision maker?
Yes
No, need approval
Joint decision
How did you find us?

Your brief goes directly to our design team. We respond to every submission. No automated replies.

Brief received

Thank you.

Your website brief is with our design team. Here is exactly what happens next.

📬
Confirmation email sent
Check your inbox. We have confirmed receipt of your brief.
🖥️
Design concept in 24 hours
A homepage and inner page concept based on your brief and taste references.
💬
We may reach out
If we need any clarification before starting, we will contact you on WhatsApp or email.
Questions? Reach us at support@binate.ai
Taking you to binate.ai in 5 seconds
Go to binate.ai now